Rockfarm: Fortifying Supply-chains with Customized BI Solutions

Drew Burken, CIO
Logistics and transportation companies are implementing the colossal power of business intelligence to identify insight and value initiatives within their supply chain. Real-time strategic changes in operations and transportation using these insights results in operational gain, cost saving, and supply-chain efficiency. Although most supply chain solution providers in the USA claim to offer higher data visibility and transparency, logistic companies struggle to make decisions with this data. Iowa-based Rockfarm has been a skilled supply-chain consultant, providing tailored business intelligence and data architecture solutions to logistics service providers by forecasting patterns and market trends using accessible organizational data. The company adheres to two guiding principles: enabling clients to own their supply chain to avoid risks and maximize profit and minimizing their service costs.

With the increase in mergers and acquisitions, logistic businesses today hold significant volumes of segregated organizational data. Using scientifically accurate data networking, Rockfarm helps clients navigate new technology to collect insights from this unstructured and segregated organizational data. Digital transformation in the logistics and supply chain industry is compelling organizations to constantly search for actionable insights and connect dissimilar systems to revamp their business and increase profits. Rockfarm’s data scientists are dedicated to building middleware for integrating disparate systems. Catering to the needs of product manufacturers and logistics service providers, Rockfarm delivers subject matter expertise and management of their supply chain and identifies value initiatives within the order life cycle. It provides customized business intelligence solutions to customers based on available organizational data to simplify their logistic needs.

The modus operandi of Rockfarm is to focus on the current data architecture of the client organization, provide suggestions on data points, and upgrade their data visualization techniques.
Understanding the data structure of each supply chain system, the data scientists educate teams about the immense potential of scattered organizational data. The company’s operational process is structured so that it can implement Power BI, AWS, Microsoft Azure, and Tableau with every data visualization tool.

An interaction that illustrates the efficacy of Rockfarm is with an organization that spent many hours a week running reports for its customers. Through its tools, Rockfarm created a self-service BI platform for all the employees and customers in the organization. This assistance enabled the client to dedicate more time to business-critical activities than running daily reports.


The operational process of Rockfarm is structured in such a way that it can implement Power BI and Tableau with every data visualization tool

Rockfarm seeks to provide supply chain transparency to optimize client costs through innovation in its technology and processes. As an extension of logistic departments and shipping teams, itis a licensed reseller of MercuryGate, its transportation management system (TMS). As an acknowledged MercuryGate logistics integrator partner, Rockfarm’s supply chain solutions have positioned it as a market leader in TMS solution delivery. During the pandemic, Rockfarm assisted many logistics service providers with clarity and data visualization since firms abided by remote working norms. The organization aspires to expand its BI services by continuing to offer customized BI and data architecture solutions.

Company
Rockfarm

Headquarters
Dubuque, IA, USA

Management
Drew Burken, CIO

Description
Catering to the needs of product manufacturers and logistics service providers, Rockfarm offers client organizations the understanding and ownership of their supply chain systems and identifies value initiatives within the order life cycle. Understanding the data structure of each logistic and supply chain system, Rockfarm’s data scientists educate teams about the colossal potential of scattered organizational data.

Rockfarm